Lettering plus advertising, as an instant download.

Modern Show Card Lettering, Designs and Advertising Phases (1906) by W. A. Thompson adds the marketing angle — card lettering and designs plus the advertising thinking that made cards sell. For the card writer who also had to be the ad man.

Inside this 1906 manual:

Show card writing was a trade of its own, and this 1906 manual teaches it like one: one-stroke show card alphabets, price-ticket and sale-card layouts. Show card writers, retail advertisers, and sign painters lettering retail work — price tickets, sale cards, window displays — will find alphabets sized for real card work.

Details:

• Complete 1906 edition scan — 114 pages
• Card lettering with advertising phases
• Designs that sell
• Alphabets and layouts sized for real card work — tickets, sale cards, window displays
• One-stroke brush technique drilled the trade-school way
• Two files included: the original scan, cleaned of dust, stray marks, and handwritten notes, and a cleaned white-background edition that's easy on the eyes and the printer
• PDF format, instant download after purchase — no physical book ships