Modern Show Card Writing (1922) — Paperback Reprint

? PRINTED ON DEMAND — Please allow 2–3 weeks for delivery

This book is printed one copy at a time when you order it. There is no warehouse shelf of these — your copy goes on the press after you check out. Please allow 2–3 weeks from order to delivery.

About this book

The 1920s were the show card's roaring decade — and Joseph Bertram Jowitt's 1922 Modern Show Card Writing captures the craft at its confident peak. This vintage show card writing manual teaches the brush lettering of the Jazz Age store: bold single-stroke alphabets, shaded display letters, price ticket work, and the window and counter cards that dressed every thriving Main Street.

Jowitt writes for the practicing card writer and the ambitious beginner alike. His instruction covers the lettering brush and its handling, the construction of dependable retail alphabets, and the layout sense that turns a blank card into a selling message — the kind of practical, bench-tested teaching that came from men who lettered for a living, not from art-school theory.

For today's sign painters, hand letterers, and vintage-style retailers, this 1922 manual is a working toolkit. The alphabets translate directly to chalkboards, sandwich boards, and hand-painted sale signs; the layouts show how the professionals composed a card that pulled customers through the door. Collectors of antique sign painting books will appreciate its place in the show-card literature between the early primers and the Depression-era texts.

Whether you letter for shops or study the trade's history, Jowitt's Modern Show Card Writing is a solid, honest manual from the craft's golden years. Period lettering, taught by a period professional.

Details: 6×9" paperback, black and white interior, cream paper.

?? Please read before ordering — about print quality

This is a print-on-demand reprint of a scanned historical document. The pages were scanned from an original 1922 printing, and the print quality of your book reflects the condition of that original scan.

What that means in plain terms: you may see faded text, uneven inking, age spots, show-through from the back of pages, and other imperfections that were in the 1922 original or introduced by the scanning process. These are preserved as-is — they are not printing defects, and they are not something we can fix.

We are not responsible for the condition of the original source material. If you want a pristine modern typeset book, this isn't it. If you want the actual 1922 book with all its character intact, you're in the right place.

Printed on demand by IngramSpark. One copy at a time — no inventory, no waste.