Outdoor Advertising (1923) — Paperback Reprint

? PRINTED ON DEMAND — Please allow 2–3 weeks for delivery

This book is printed one copy at a time when you order it. There is no warehouse shelf of these — your copy goes on the press after you check out. Please allow 2–3 weeks from order to delivery.

About this book

Outdoor Advertising by Wilmot Lippincott, 1923. The big book of the billboard trade — back in print.

By 1923 outdoor advertising was a national industry, and Lippincott's 358-page volume is its comprehensive textbook: the painted bulletin, the poster panel, location, lighting, copy, design — the whole business of selling goods from the roadside and the rooftop. Illustrated and thorough, it is the period authority on the medium.

For students of antique advertising and the sign trade, this is the deep reference — the companion to the painted-bulletin regulations, expanded to the full industry. The 358 pages cover what the billboards said, how they were built, and why they worked: the first great textbook of outdoor advertising.

The outdoor advertiser's encyclopedia, reproduced complete.

Details: 6×9" paperback, 358 pages, black and white interior, cream paper.

?? Please read before ordering — about print quality

This is a print-on-demand reprint of a scanned historical document. The pages were scanned from an original 1923 printing, and the print quality of your book reflects the condition of that original scan.

What that means in plain terms: you may see faded text, uneven inking, age spots, show-through from the back of pages, and other imperfections that were in the 1923 original or introduced by the scanning process. These are preserved as-is — they are not printing defects, and they are not something we can fix.

We are not responsible for the condition of the original source material. If you want a pristine modern typeset book, this isn't it. If you want the actual 1923 manual with all its character intact, you're in the right place.

Printed on demand by IngramSpark. One copy at a time — no inventory, no waste.