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About this book

De Luxe Your Theatre and Make It Pay! Catalog No. 31, 1928. The National Theatre Supply Co. catalog of changeable letters and cast aluminum sign letters — back in print.

Movie palaces and vaudeville houses ran on changeable letters — the big readable aluminum letters that spelled out attractions on the marquee. This 1928 catalog sold them: cast aluminum sign letters, changeable letter systems, and the mounting hardware, all illustrated with prices.

It is a niche gem for the antique sign catalog collector and a design reference for anyone working with dimensional letters today — the letterforms are pure Jazz Age commercial style, the same bold sans and roman faces that defined the movie-palace era. 36 pages of marquee-era hardware, reproduced complete.

The catalog that lettered a thousand theatres.

Details: PDF digital download, 36 pages.

⚠️ Please read before ordering — about print quality

This is a digital edition scanned from a historical document. The pages were scanned from an original 1928 printing, and the quality of your download reflects the condition of that original scan.

What that means in plain terms: you may see faded text, uneven inking, age spots, show-through from the back of pages, and other imperfections that were in the 1928 original or introduced by the scanning process. These are preserved as-is — they are not printing defects, and they are not something we can fix.

We are not responsible for the condition of the original source material. If you want a pristine modern typeset book, this isn't it. If you want the actual 1928 manual with all its character intact, you're in the right place.