- Stock: In Stock
- Model: BK-LETTERING-COMMERCIAL-PURPOSES-1918
Commercial lettering from a Speedball founder, as an instant download.
Lettering for Commercial Purposes (1918) by William Hugh Gordon is the Speedball co-developer’s full course in lettering for the trade — 182 pages of alphabets, layouts, and commercial plates aimed squarely at working sign and card men. Same buyers as the Speedball titles, deeper content.
Inside this 1918 textbook:
William Hugh Gordon's 1918 course walks through alphabet construction and letter spacing with the plate-by-plate patience of a classroom text — 182 pages of it. For lettering artists, sign painters, and show card writers, it is the closest thing to apprenticing with a 1920s lettering man. Lettering students still copy these plates stroke for stroke; the spacing lessons alone repay the price.
Complete your shelf: See also Speedball Text Book: Modern Pen Lettering, 8th Edition (1925), Speedball Text Book: Modern Pen Lettering, 7th Edition (1923), Speedball 10th Edition Textbook (1927).
Details:
- Complete 1918 edition scan — 182 pages
- 182-page commercial lettering course with plates
- Alphabets and layouts for working tradesmen
- Pen-lettering drills arranged as a working course, not a picture book
- Built-up and one-stroke letterforms for commercial work
- Built-up Roman and Gothic hands for commercial jobs
- Two files included: the original scan, cleaned of dust, stray marks, and handwritten notes, and a cleaned white-background edition that's easy on the eyes and the printer
- PDF format, instant download after purchase — no physical book ships
