- Stock: In Stock
- Model: BK-MODERN-SHOW-CARD-WRITING-1922
The British show-card manual, as an instant download.
Modern Show Card Writing (1922) by Joseph Bertram Jowitt brings the British school of show-card writing — a different national style from the American card manuals, with its own alphabets, methods, and commercial sensibility. A fresh angle for the card-writing shelf.
Inside this 1922 manual:
Show card writing was a trade of its own, and this 1922 manual teaches it like one: one-stroke show card alphabets, price-ticket and sale-card layouts. Show card writers, retail advertisers, and sign painters lettering retail work — price tickets, sale cards, window displays — will find alphabets sized for real card work. Card writers kept books like this at the counter, lettering real tickets between lessons.
Complete your shelf: See also Modern Show Card Lettering, Designs and Advertising Phases (1906), The Art of Show Card Writing (1922 ed.) (1922), The Art of Show Card Writing (1907 ed.) (1907).
Details:
- Complete 1922 edition scan — 200 pages
- British show-card method
- A different national style of card writing
- Alphabets and layouts sized for real card work — tickets, sale cards, window displays
- One-stroke brush technique drilled the trade-school way
- Brush control exercises from the trade schools
- Two files included: the original scan, cleaned of dust, stray marks, and handwritten notes, and a cleaned white-background edition that's easy on the eyes and the printer
- PDF format, instant download after purchase — no physical book ships
